Collection: Indo Naturals

During an internship at the Norwegian Consulate General in Mumbai, founder and CEO Fredrik worked on sustainability and the global problem of marine pollution. As a social economist, he began to think about solutions.

“It was shocking to learn about the state of the oceans and the enormous amounts of plastic waste that end up in the sea every day! I began to think about ways to reduce plastic waste at one of the biggest sources - household plastic waste.

I knew that there were enormous amounts of plant resources in rural India and many people with knowledge of these resources, but who often lacked job opportunities. I began working on our sustainability synergy, with the goal of giving ordinary people access to unique plastic-free everyday products that are made ethically in rural India. In this way, we want to make a more sustainable lifestyle easily accessible to everyone, through products full of exciting qualities."